Straight Up

Move forward.
Straighten up.

Straight Up offers pain relief from back and neck pains by addressing the core of the problem: your habits. Smart wearables linked to an app will track your every move, and show you exactly where you are going wrong – as many times as it takes to change your habits.

Because every back is different, you will get real-time feedback and evidence-based information provided by health care experts, specific to your needs. Tracking your progress every step of the way, we’re going for improvement in the long term.